Skip to main content

Free CRE Guide · The 15-Minute Field Guide

AI, explained in the language of real estate.

A free CRE field guide from PSV. What a large language model actually is, which tool to use for which job, and how to build your first AI agent, written the way we'd brief a new associate over coffee. Six sections, fifteen minutes, and by the end you'll understand AI better than 99% of the people posting about it. No buzzwords survive.

  • “The team is highly impressed with the custom underwriting agent that we received.”
    Brandon Rowell headshot

    Brandon Rowell

    Analyst · Westlake Realty Group

  • “The team is loving PSV AI Strategy and Build Framework.”
    Kristina Chang headshot

    Kristina Chang

    Chief Executive Officer · Westlake Realty Group

  • “I’ve bragged about you guys.”
    Matt Cooper headshot

    Matt Cooper

    Principal Broker & Co-Founder · Stride Commercial

  • “We use PSV to underwrite IOS deals and produce BOVs in 1/10th the time it used to take us.”
    Sid Bhatt headshot

    Sid Bhatt

    Commercial Advisor, CCIM SIOR · Saunders Real Estate

Takes 10 seconds. No credit card required.

Inside the field guide

What you’ll learn.

01

What an LLM actually is, in deal language

Strip the hype and an LLM is a prediction machine: an analyst who has read every OM, lease, and appraisal ever published, but showed up to your office with no files and no memory of your deals. That one picture explains almost every AI behavior you'll see, and exactly why generic prompts give generic answers.

02

Which tool for which job, and the agent you build in five minutes

Claude, ChatGPT, Copilot, and Perplexity, sorted by the job rather than the brand. Then Section 03 walks you through building a working deal-screening agent in five minutes: no code, copy-paste included. Reading about agents is like reading about golf swings, so you do this one for real.

03

Where AI fits, where it doesn't, and every buzzword decoded

The mistake that quietly wrecks an agent's output, the judgment calls AI should never touch, and a one-page translator for RAG, agents, tokens, and context windows. Keep the last section open as your cheat sheet for every AI conversation from here on.

At a glance

What does the 15-minute field guide actually cover?

Inside the 15-minute field guide: what each part covers and what you walk away with
Inside the guideWhat it coversWhat you walk away with
What an LLM actually isAn LLM as a prediction machine: an analyst who has read every OM, lease, and appraisal, but has none of your filesOne picture that explains almost every AI behavior you'll see, and why generic prompts give generic answers
Which tool for which jobClaude, ChatGPT, Copilot, and Perplexity, sorted by the job rather than the brandYou pick the tool by the task in front of you, not the brand
The five-minute agent buildA working deal-screening agent you build yourself: no code, copy-paste includedYour first agent, built for real; reading about agents is like reading about golf swings
Where AI fits, where it doesn'tThe mistake that quietly wrecks an agent's output, and the judgment calls AI should never touchClear lines on where AI belongs in your work and where it doesn't
Every buzzword decodedA one-page translator for RAG, agents, tokens, and context windowsA cheat sheet to keep open for every AI conversation from here on

Free, Instant Access

Get the 15-Minute Field Guide.

Drop your details. Your field guide downloads the moment you submit. Instant PDF, no paywall.

Drop your name and email for instant access, no waitlist, no paywall.

Trusted by teams at

PGIMGoldman SachsAWSMeketaKochavaVoit

Required. We use this to verify you're a real operator, not AI or spam. Without it, we can't send your free resources.

By submitting, you agree to receive free materials and guides from PSV. Unsubscribe in one click.

About us

We’ve closed the deals. Now we automate them.

Institutional CRE experience from PGIM and Voit, NSF-funded AI research published. We built our careers in real estate and enterprise software, then built the systems we wished we’d had.

Aidan Scudder

Aidan Scudder

Partner

Former Kochava and HPE. NSF-funded research on physics-informed neural networks. Designs the autonomous systems behind every PSV build.

KochavaHewlett Packard Enterprise
Zed Truong

Zed Truong

Partner

Former PGIM and Voit Real Estate. He has closed $1B+ in commercial real estate transactions and underwritten $11B+ across asset classes. Knows which workflows to automate first.

PGIMVoit Real Estate
Gedeon Baende

Gedeon Baende

Partner

Former Goldman Sachs engineer and AWS AI scholar. Awarded for AI battery degradation models, featured in an AWS documentary. Builds the systems that make engagements reliable.

Goldman SachsAWS

COMMON QUESTIONS

AI in 15 Minutes for CRE, answered.

Is the AI in 15 Minutes for CRE field guide free?
Yes. AI in 15 Minutes for CRE is a free field guide from Pacific Software Ventures. You drop your details into the form on the page and the PDF downloads the moment you submit. It is an instant PDF with no paywall, written to be read in about fifteen minutes across six sections.
What is a large language model in commercial real estate terms?
Strip the hype and an LLM is a prediction machine. The guide's picture: an analyst who has read every OM, lease, and appraisal ever published, but showed up to your office with no files and no memory of your deals. That one image explains almost every AI behavior you'll see, and exactly why generic prompts give generic answers.
Should CRE professionals use Claude, ChatGPT, Copilot, or Perplexity?
It depends on the job, not the brand. The guide sorts Claude, ChatGPT, Copilot, and Perplexity by the job rather than the brand name, so you reach for the right tool for the task in front of you. It then walks you through putting one to work by building a deal-screening agent in five minutes.
Can I build an AI agent for CRE deals without writing code?
Yes. The guide walks you through building a working deal-screening agent in five minutes, with no code required and copy-paste text included. Reading about agents is like reading about golf swings, so instead of only describing agents, the guide has you build this first one for real.
CRE AI Instituteby PSVLive

Your market is learning AI. Learn it from operators.

The CRE AI Institute is the AI MBA for commercial real estate: workflows taught end to end on real deal files, with live builds and a community of CRE operators.

Our members come from teams at

CBRE
Kimco Realty
JLL
Thompson Thrift
Newmark
ZRS Management
Marcus & Millichap
Morgan Group
Greysteel
KLNB
William Wright Commercial
7-DAY FREE TRIAL, CANCEL ANYTIMEFOUNDING RATE $69/MO, LOCKED FOR LIFE30-DAY MONEY-BACK GUARANTEE

Need it built for you instead? Talk to PSV about advisory and engineering.

AI for CRE · Weekly newsletter

The PSV newsletter, read by CRE operators.

Workflow teardowns, vendor takes, and field notes from custom AI builds. Free. Drop your email and the next issue lands in your inbox.

No spam. Unsubscribe in one click.