01
Why generic AI fails for CRE
Most CRE professionals get underwhelmed by ChatGPT and Claude because they're using them wrong. Learn how AI layers work, and why jumping straight to prompts is like building on dirt.
Free · CRE AI Playbook
How to use Claude AI for commercial real estate.
A free playbook for CRE professionals who want to stop using AI wrong. Build automated workflows that actually save time, with a real project you can deploy today.
Takes 10 seconds. No credit card required.
By Zed Truong, Co-founder, Pacific Software VenturesPublished · Updated
“The team is highly impressed with the custom underwriting agent that we received.”
Brandon Rowell
Analyst · Westlake Realty Group
“The team is loving PSV AI Strategy and Build Framework.”
Kristina Chang
Chief Executive Officer · Westlake Realty Group
“I’ve bragged about you guys.”
Matt Cooper
Principal Broker & Co-Founder · Stride Commercial
“We use PSV to underwrite IOS deals and produce BOVs in 1/10th the time it used to take us.”
Sid Bhatt
Commercial Advisor, CCIM SIOR · Saunders Real Estate
Inside the playbook
What you’ll learn.
02
Design workflows, not just prompts
Shift from asking one-off questions to building repeatable systems that run automatically. The guide walks through a real daily rate monitor that pulls Treasury yields and SOFR to your inbox.
03
Build your first AI workflow
A step-by-step project using Claude to automate daily rate monitoring, basis point changes, trend observations, and underwriting implications delivered before your morning coffee.
Free, Instant Access
Get the free Claude CRE playbook.
Why generic AI fails for CRE, how to think in workflows instead of prompts, and a step-by-step project you can deploy today.
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About us
We’ve closed the deals. Now we automate them.
Institutional CRE experience from PGIM and Voit, NSF-funded AI research published. We built our careers in real estate and enterprise software, then built the systems we wished we’d had.
Aidan Scudder
Partner
Former Kochava and HPE. NSF-funded research on physics-informed neural networks. Designs the autonomous systems behind every PSV build.
Zed Truong
Partner
Former PGIM and Voit Real Estate. He has closed $1B+ in commercial real estate transactions and underwritten $11B+ across asset classes. Knows which workflows to automate first.
Gedeon Baende
Partner
Former Goldman Sachs engineer and AWS AI scholar. Awarded for AI battery degradation models, featured in an AWS documentary. Builds the systems that make engagements reliable.
by PSVLiveYour market is learning AI. Learn it from operators.
The CRE AI Institute is the AI MBA for commercial real estate: workflows taught end to end on real deal files, with live builds and a community of CRE operators.
Our members come from teams at
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Need it built for you instead? Talk to PSV about advisory and engineering.
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