CollWi
A group coaching platform empowering communities and inspiring transformation through expert-led programs.
Live
In Production
Ongoing
Retainer Partner
PBC
Social Impact
Community Members
Transformation Through Coaching
Expert Coaches
The Challenge
The CollWi team had a powerful mission: democratize access to group coaching and community support. They envisioned a platform where expert coaches could lead transformative programs, and members could find the guidance they needed to overcome life's challenges—together.
As a Public Benefit Corporation (PBC), CollWi prioritizes social impact alongside sustainability. They needed a scalable, production-ready platform that could handle the complexity of group coaching: scheduling, payments, community features, and content delivery—all while maintaining the warmth and personal touch that coaching requires.
Key Challenges:
- 1Two-sided platform: Different experiences for coaches and members, both equally important
- 2Event management: Scheduling, registration, and attendance tracking for group sessions
- 3Community features: Building connection and engagement between sessions
- 4Long-term partnership: Needed ongoing support as the platform evolves with user needs
Our Approach
We built CollWi as a true partner—not just shipping and walking away, but staying on as an ongoing technical team. Here's how we structured the build and continued relationship.
Platform Architecture
- Two-sided user system (coaches & members)
- Authentication and role-based access
- Database schema for coaching programs
- Payment infrastructure setup
Coaching Features
- Coach profiles and program creation
- Member discovery and signup flows
- Event scheduling and management
- Notification system
Engagement Tools
- Community interaction features
- Blog and content management
- Member profiles and connections
- Progress tracking
Retainer Partnership
- Continuous feature development
- Bug fixes and maintenance
- Performance optimization
- Strategic technical guidance
Key Technical Decisions
Next.js Full-Stack
Server-side rendering for SEO, API routes for backend logic, and React components for a responsive user experience. One codebase, maximum velocity.
Role-Based Architecture
Separate experiences for coaches and members with shared infrastructure. Each user type gets exactly what they need without unnecessary complexity.
Retainer Model
Monthly partnership for ongoing development. New features ship continuously as CollWi learns what their community needs most.
Tech Stack
Built with modern, maintainable technologies that scale with the platform and make ongoing development efficient.
Frontend
- Next.js 14
- React
- TypeScript
- Tailwind CSS
Backend
- Next.js API Routes
- Server Actions
- REST APIs
Database
- PostgreSQL
- Prisma ORM
- Database migrations
Infrastructure
- Vercel
- Authentication
- Payment Processing
Platform Features
A comprehensive platform serving both coaches and community members
For Coaches
- Create and manage coaching programs
- Schedule events and group sessions
- Build a professional profile
- Track member engagement and progress
- Receive payments for programs
- Access coaching resources and blog
For Members
- Discover events and coaching programs
- Join community groups
- Connect with expert coaches
- Register for group sessions
- Track personal transformation journey
- Access member resources
The Results
CollWi launched successfully and continues to grow, empowering communities and facilitating transformation through expert-led coaching.
Live
Production Platform
Fully deployed and serving coaches and members
PBC
Public Benefit Corp
Social impact mission embedded in the company structure
Ongoing
Active Development
Monthly retainer ensures continuous improvement
100%
Code Ownership
CollWi owns all code and IP—complete independence
Monthly Retainer Partnership
Unlike one-time projects, our relationship with CollWi is ongoing. We're their technical team on retainer—shipping new features, fixing issues, and providing strategic guidance as the platform evolves.
Built for Impact
As a Public Benefit Corporation, CollWi is legally committed to positive social impact. We built the platform with that mission in mind—accessible, community-focused, and designed to scale.
Empowering Communities, One Session at a Time
CollWi is more than a platform—it's a movement to make transformation accessible to everyone. Our ongoing partnership ensures the technology keeps pace with the mission.
Live
In Production
Ongoing
Retainer Partner
Impact
Driven Mission
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