Case StudyIndustrial Investment SalesAtlanta, GA
How Industry Real Estate Partners runs always-on prospecting with zero research hires
Each principal owns a wide industrial pipeline, and hours a day went into building lead lists from scratch. The system now opens their day with a ranked queue and first-touch drafts in their own voice.
Daily
Pre-market
0
The Challenge
What was actually in the way.
At Industry Real Estate Partners every principal owns a wide industrial pipeline. Knowing which target is worth a call today is the actual job, and it has to be redone constantly as the market moves.
So hours went into research: ownership records, transaction history, who occupies what. Every day started from a blank page, and the alternative was hiring researchers to build lists that go stale.
The Solution
What PSV built.
PSV built a prospecting analyst that watches the target set continuously: transactions, ownership changes, and owner-occupant signals across the footprint each principal covers.
Rather than handing over a data feed, it produces a decision. Each broker's day opens with a prioritised queue, ranked by what actually changed, plus first-touch drafts written in that broker's voice and ready to send or rewrite.
Owner-occupant signals are watched specifically because they are how sale-leaseback conversations start, and those conversations are worth having before a property is on the market.
01
Ownership-change monitoring
Transactions and ownership changes across the target set are watched continuously, so a change becomes a prompt rather than something noticed months later.
02
Owner-occupant signals
Occupancy and ownership patterns are tracked to identify owners whose situation makes a conversation worth having now.
03
Sale-leaseback flags
Likely sale-leaseback candidates are flagged pre-market, ahead of any listing process.
The Impact
Always-on prospecting. Zero research hires.
Prospecting runs always-on instead of in whatever gap the calendar leaves, and the research hours at the front of the day went away.
Sale-leaseback candidates surface pre-market, which is the difference between originating a conversation and competing for a listing.
No SDR or research hires were added. The team scaled its coverage without changing its cost base.
Daily
Prioritized lead queue
Each broker opens the day with a ranked queue and first-touch drafts, instead of a blank page and a list of hundreds.
Pre-market
Sale-leasebacks flagged early
Owner-occupant signals surface candidates before there is a listing to compete over.
0
SDR or research hires added
The research layer runs without a seat behind it, so prospecting scales without changing the team's cost base.
The system behind it
AI Prospecting Analyst, built for one firm at a time.
Nothing here is a product with a login. Every build starts from the firm’s own models, templates, and criteria, which is why the output lands in a format the team already trusts.
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