By Aidan Scudder · Updated , first published
Industrial Investment Sales, Atlanta, GA
How Industry Real Estate Partners uses AI agents to land meetings with owner-users for industrial sale-leasebacks
The system watches transactions, ownership changes, and owner-occupant signals, then opens each broker's day with a prioritized queue and first-touch drafts in their voice.
Illustrative propertyIllustrative property, not a client asset. Photo: Samuel Zeller, CC0.
01Before / After
Less assembly. More judgment.
Before
Done by hand
- Every day started from a blank page
- Hours of ownership and transaction research
- First touches written from scratch
- Researchers as the next hire
After
With PSV
- Each day opens with a ranked lead queue
- Ownership changes watched continuously
- First-touch drafts in each broker's voice
- No SDR or research hires added
02Built around the work
How the work moves now.
01
Watch
Transactions, ownership changes and owner-occupant signals
02
Rank
Targets prioritised by what actually changed
03
Draft
First-touch drafts in the broker's own voice
04
Sort
Replies sorted into referrals, questions and meeting interest
The system ranks and drafts. Each broker decides what to send, rewrite or skip.
03What the team receives
Outputs the team works with.
01
Ownership-change monitoring
Transactions and ownership changes across the target set are watched continuously, so a change becomes a prompt rather than something noticed months later.
02
Owner-occupant signals
Occupancy and ownership patterns are tracked to identify owners whose situation makes a conversation worth having now.
03
Sale-leaseback flags
Likely sale-leaseback candidates are flagged pre-market, ahead of any listing process.
04
Outbound sequences
Outreach runs against the targets the system surfaces, with replies sorted into referrals, questions and meeting interest.
04The record behind the story
One engagement, in numbers.
Headline result
60
Prospect replies from AI-assisted outreach
As of late September 2026
60
Prospect replies
Replies from real people to the sale-leaseback outreach as of late September 2026. Auto-responses are not counted.
20
Follow-up openings
Replies that opened a next step: a referral, a question, or interest in meeting.
14
Referrals
Referrals to the person who makes the real estate decision, the most common kind of opening.
150
Personalized emails sent per day
Personalized prospect outreach sent on autopilot in each broker's voice.
Replies from real people. Auto-responses are not counted. These are conversations started, not signed deals.
Engagement notes
What was in the way
At Industry Real Estate Partners every principal owns a wide industrial pipeline. Knowing which target is worth a call today is the actual job, and it has to be redone constantly as the market moves.
So hours went into research: ownership records, transaction history, who occupies what. Every day started from a blank page, and the alternative was hiring researchers to build lists that go stale.
What PSV built
PSV built a prospecting analyst that watches the target set continuously: transactions, ownership changes, and owner-occupant signals across the footprint each principal covers.
Rather than handing over a data feed, it produces a decision. Each broker's day opens with a prioritised queue, ranked by what actually changed, plus first-touch drafts written in that broker's voice and ready to send or rewrite.
Owner-occupant signals are watched specifically because they are how sale-leaseback conversations start, and those conversations are worth having before a property is on the market.
The same research feeds outreach. Sequences go out to the targets the system surfaces, and replies come back sorted by what they are: a referral, a question, or interest in meeting.
What changed
As of late September 2026 the outreach had drawn 60 replies from real prospects. Twenty of them opened a next step: 14 referrals to the right decision-maker, 5 questions and 1 prospect interested in meeting.
Prospecting runs always-on instead of in whatever gap the calendar leaves, and the research hours at the front of the day went away.
Sale-leaseback candidates surface pre-market, which is the difference between originating a conversation and competing for a listing.
No SDR or research hires were added. The team scaled its coverage without changing its cost base.
Questions
What did PSV build for Industry Real Estate Partners?
The system watches transactions, ownership changes, and owner-occupant signals, then opens each broker's day with a prioritized queue and first-touch drafts in their voice.
What changed for Industry Real Estate Partners?
As of late September 2026 the outreach had drawn 60 replies from real prospects. Twenty of them opened a next step: 14 referrals to the right decision-maker, 5 questions and 1 prospect interested in meeting.
Who stays in control of the work?
The system ranks and drafts. Each broker decides what to send, rewrite or skip.
Where do these numbers come from?
As of late September 2026. Replies from real people. Auto-responses are not counted. These are conversations started, not signed deals.
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